Tuesday, February 16, 2010

The Awful Truth About Energy Drinks

You can't go to a sporting event, sponsored outdoor activity or even the corner store without advertisements for energy drinks staring you down. Will these handy beverages give you a jolt of vigor or leave you in a slump? The answer is, both. And that's not all they'll do.

The active ingredient in energy drinks varies, as do their side effects. None are superior, they all carry the potential to do awful things to your body.

CAFFEINE - It's good enough for coffee and tea, why not your energy drink? It works like amphetamines, cocaine, and heroin, in the way that it stimulates the brain. A typical 12 ounce can of a caffeinated energy drink contains 70-100 mg of caffeine, or the same as two sodas or a 6 ounce cup of coffee. Guarana, a common ingredient inenergy drinks, contains caffeine.

Caffeine works by blocking the chemical that makes you naturally drowsy. The chemical, adenosine, is also responsible for dilating the blood vessels. By hiding adenosine, caffeine also causes the brain's blood vessels to constrict.

Your heart rate increases, muscles tighten, your blood pressure rises, blood vessels near the surface constrict and more blood flows to the muscles. Caffeine also increases dopamine in the brain. Dopamine is one of the chemicals responsible for feeling happy. Caffeine is a cardiac stimulant and mild diuretic.

While the short term benefits may seem positive, long term effects can be a real downer. Once the temporary stimulation wears off, your brain suddenly starts to recognize adenosine and a sudden mental sluggishness hits. Your heart racing is unhealthy unless it occurs naturally and is allowed rest periods. Sleep is affected because the internal effects of caffeine aren't over when the "high" is. It takes up to 12 hours for caffeine to completely vacate your body.

As a diuretic, caffeine speeds along your urination cycle, taking calcium with it. Long term, heavy caffeine use could lead to developing osteoporosis.

SUGAR - Most energy drinks, except those that are labeled "sugar free" and usually those marketed as "light" are high in sugar. The sugar in an 8 ounce can ranges from 5 to 8 teaspoons and usually accounts for 100% of the carbohydrates (80 - 130 calories). The RDA for sugar is no more than 6 - 7 teaspoons of sugar for each 2000 calories consumed. One bottle of energy drink contains all of the sugar you should eat in a day.

Sugar gives you a quick bump of energy because it is absorbed into the human body much faster than other energy sources, like protein. Studies show sugar can take effect within a minute of entering the body. Sugar raises the blood sugar level and gives you quick energy. This is often short lived, though, because the body quickly releases a blast of insulin, quickly lowering your blood sugar. When blood sugar plummets, so does energy and endurance.

While the short term side effects of sugar - crashing hours after consumption, increased appetite and the possibility of cavities - are somewhat mild, long term effects are not. Type 2 diabetes has been linked to sugar misuse. Weight gain due to the consumption of empty calories is becoming a bigger problem in the US and around the globe.

TAURINE, B VITAMINS AND GINSENG - These three ingredients are also commonly found in energy drinks.

Taurine helps move potassium, sodium, calcium and magnesium into and out of cells and generates nerve signals.

B Vitamins are important for many functions of the body including reduction of stress and depression, metabolism and digestive system. However, too much vitamin B can cause nausea, gout, hypothyroidism, insomnia or reduced insulin release, among other side effects.

The Energy Drink's New Story

DrinkACT.com the story
DALLAS, Texas. Paul Gravette and Mark McKnight introduce the world's first web-based affiliate marketing program for an energy drink, DrinkAct.com. As a result, A.C.T., "The Feel Good Drink," has already sold over 12,000,000 units worldwide.

DrinkAct.com is a web-based energy drink company founded in June 2005 by Paul Gravette and Mark McKnight. DrinkAct.com intends to become the most powerful web-based energy drink affiliate program in the world by attracting hundreds of thousands of customers from around the globe who simply want to feel good.

Combining experience and a proven track record with direct marketing, Paul Gravette developed the DrinkAct.com concept to combine the viral power of the internet with an intense word of mouth marketing strategy. This model allows independent Dealers to promote the A.C.T. "Feel Good" drink brand in a viral community of people with common interests. The result: independent Dealers gain an unparalleled platform for personal promotion and profit.

Through DrinkAct.com proprietary software, all Dealers wanting to profit from the energy drink industry can immediately open their own free, fully functional DrinkAct.com web-based store. DrinkAct.com is revolutionizing the way energy drinks are marketed. DrinkAct.com is designed to provide a fun and exciting experience whether you're looking for a part time hobby or a serious global business. DrinkAct.com is built around the belief there is nothing more powerful than a personal referral. When someone you trust recommends something that makes them “Feel Good”, you are more likely to value that recommendation.

DrinkAct.com is quickly developing an energy drink giant.


theA.C.T.vision

Drinkact.com is well on its way to changing the landscape of how consumers not only choose what energy drinks they buy, but also how they buy them. DrinkAct.com is also re-defining customer loyalty by allowing those customers to become Dealers, and for the first time, participate in the $93 billion a year beverage distribution business.

A.C.T. "Feel Good" drinks, e-commerce tools and business management software are made available for virtually anyone to own and operate their own DrinkAct.com store. DrinkAct.com is rapidly recruiting everyday energy drink fans as Dealers, allowing them to promote the drinks, as sort of a guerilla marketing play.

It's all about the next generation of web retail. It's about marketing to groups of people with the same interests. In the opinion of many industry insiders, the DrinkAct.com business model, or “Bevolution”, is the next big thing.

"In the web / affiliate business, we've always known that personal referrals and relationships lead to business. DrinkAct.com is capitalizing on this by marketing the A.C.T. "Feel Good" drinks to customers, street team marketing groups, store retailers, and others with a large audience of energy drink fans," says DrinkAct.com founder and owner Paul Gravette.

“It's different than most home based operations because at DrinkAct.com, it’s free to become a Dealer and you don't have to buy thousands of dollars worth of drink inventory. We handle all the shipments, tracking and support for you. For the first time in history, fans of an energy drink product can also participate in the actual distribution model and profit from it.”

The core base of customers for A.C.T. "Feel Good" drinks is almost three times the demographic age as compared to other energy drinks on the shelves today. The healthy aspect of the A.C.T. "Feel Good" drinks has caused a fan base to grow into hundreds of thousands of people that have experienced A.C.T. drinks in the first two years. Thousands of these fans have gone on to become successful Dealers with DrinkAct.com

How to Avoid Carbohydrate Trigger Foods

Many of us will go too long between meals and then we will reach for a quick fix that is loaded with carbohydrates. The problem with doing this is that it just spikes our blood sugar then causes it to fall dramatically. Foods with high sugar content like cookies, white bread, sodas and chips have virtually no nutritional value and only add empty calories to your daily intake which is just increasing your risk for gaining weight and getting diabetes.

It is relatively easy to avoid these cravings and urges if you will be disciplined and follow some simple guidelines.

I recommend that you break your meals up into four to six meals spread evenly throughout the day so that you are eating something every 2-3 hours. How you do this will depend upon you metabolism and your activity level. Doing this will stabilize your blood sugar levels, keep your metabolism operating at an optimum level, and reduce cravings.

Another thing you will need to do is some house cleaning. You need to go into your cupboard and your refrigerator and toss out all of the bad stuff like the chips and cookies and all white foods because they are refined. Try to stick with pure fruit juices and not those from the store with sugar added to them.

If you can only eat three regular meals make sure that you keep some kind of healthy snack with you like nuts, fresh veggies, and low fat protein drinks. This will keep you from popping coins in a snack machine and eating some garbage with the nutritional value of cardboard plus it will make you feel better and keep you energized all day.

Cut back on the caffeine and that includes not just coffee but diet drinks and tea as well. Also avoid the new fitness drinks like Red Bull, they all contain artificial stimulants that will just give you a quick rush that will soon drop plus they can be dangerous. You don't have to quit cold turkey. If you are one of those that drinks four or five diet drinks a day or three to four cups of coffee just begin by cutting them in half.

The bottom line is that by eating healthier you will get the energy you seek through the better nutrition you are giving your body. It is not going to happen overnight it will take a little adjustment for you body to respond. If you want it to work better, I suggest going on a four to seven day fast of water and organic juices to cleanse your body and prepare it for the new lifestyle, especially if you have been eating really bad.

As always drink plenty of water to help your body flush out toxins and remain hydrated.

Obesity and the Cola Connection

If you are addicted to cola drinks that you are probably addicted to sugar. Sugar as you may or may not know is considered to be an empty calorie. It provides tons of calories with no nutritional value and numerous studies have proven a link between obesity and cola drinkers in the United States.
In fact if you drink a cola a day you are also setting yourself up to develop a nice case of Type 2 Diabetes as the high fructose corn syrup in each eight ounce serving contains a whopping 14 tablespoons of sugar.

Let's take the most popular soft drink in the world, Coca Cola, as a nutritional example.

One eight ounce serving of Coca Cola Classic contains 140 calories, most of it from high fructose corn syrup and caffeine.
That caffeine helps speed that sugar to your intestines and pancreas causing blood sugar spikes and crashes. These sugar crashes cause a craving for more cola, which provides yet another quick fix to get a sugar high.
This is why so many people who drink colas often drink several a day. They are addicted to the sugar in the beverage. Many overweight individuals don't like to admit it but they consume way more cola a day than just eight ounces.
Many drink at least three to four servings a day. Four servings adds an additional 560 calories to your diet a day.

Are you any better off drinking Diet Coca Cola?
If you look at the ingredients on a can of Diet Coke you will see that aspartame has been added to the mix as a sugar free substitute.
However this is absolutely worthless considering that the second highest ingredient in Diet Coke is still that high fructose corn syrup which speeds glucose to the pancreas and brain.
This is why it is also easy to get addicted to the mood fix you get from drinking diet coke.

No matter what brand of cola you are drinking most have three ingredients that are harmful to human health.

1. Sweeteners. Sugar in soft drinks (including non-cola drinks) increases weight gain and also the incidence of dental cavities. Non-caloric sweeteners such as saccharin and aspartame can also have undesirable side-effects such as headaches, mouth ulcers and gas.

2. Caffeine. This poor man's "upper" is added specifically to cola drinks. It is a diuretic and can elevate blood pressure. It has been suggested that caffeine is linked to heart attacks, strokes and the development of rheumatoid arthritis. If you are already on a stimulant weight loss supplement you could be asking for trouble.

3. Phosphoric acid. This acid is typically only used in cola drinks, which
are very acidic (low pH) compared to other soft drinks. This can increase
the rate of enamel loss from teeth. Phosphates in general cause decalcification of bone tissue, accelerating the process of osteoporosis.

Obviously if you care about your health and you want to lose weight then one of your first steps should be to stop drinking cola drinks.
It is estimated that you can lose 15 pounds a month simply by cutting all sugary, carbonated drinks from your diet!

Are Energy Drinks Safe?

Need an energy boost? More people than ever are turning to so called energy drinks for increased stamina, alertness, better workouts, late night partying, and who knows what else. Its now estimated that there are as many as 200 different brands of energy drinks in the U.S., bringing in close to 1 billion dollars in annual sales.

You can probably guess where the kick in these drinks comes from. An 8 oz AMP (a Mountain Dew spin-off) has 77 mg of caffeine. An 8.3-ounce Red Bull contains 70 mg. The University of Florida College of Medicine recently found 105 mg of caffeine in a 6.5 oz can of Starbucks Doubles hot. By comparison, a typical 8 oz. cup of brewed coffee has around 85 mg of caffeine.

The Food and Drug Administration (FDA) recommends limiting the amount of caffeine in a 12 oz soda to 65 mg, but energy drinks are not regulated and many exceed that threshold by a wide margin. Is this much caffeine dangerous?

Since the level of caffeine per ounce is similar to regular coffee, indulging in an occasional energy drink is probably safe for most adults. Problems can arise, however, when energy drinks are added to a diet already loaded with caffeine. Children, pregnant women, those with high blood pressure, or those who are hypersensitive to caffeine should be careful with energy drinks. Since caffeine and prolonged exercise both promote dehydration, using energy drink before such activity is not recommended.

The common practice of mixing energy drinks with alcohol is also strongly discouraged. One is a stimulant, and one is a depressant, and both contribute to dehydration. While many mistakenly believe that extra caffeine negates the affects of alcohol, the reality is that blood alcohol will remain the same with or without the added energy drink, along with your level of intoxication.

Besides caffeine, many energy drink companies have added vitamins, amino acids and other "natural? ingredients, a few of which the impact on health are not well known. Don’t forget sugar- a regular 8.3 oz can of Red Bull has 27 grams, or 110 calories.

If you are looking for a cheap buzz, choose regular coffee over energy drinks (unless you drink at Starbucks). The typical 8 oz energy drink will cost more than $2.

There is probably nothing wrong with an occasional energy drink for most people, but they may pose problems for those who choose to push the limits.